B2B Sales Clarity
for Software Startups and Scaleups
Helping founders and early-stage teams build a structured, scalable B2B sales process—practical, proven, and tailored to your stage.
Hi!
I’m Yaroslav, a B2B/Enterprise Sales Expert with 20+ years of experience.
With years of experience in enterprise sales, I’ve worked across SaaS, telecom, cloud services, and emerging tech. I’ve led enterprise sales teams in a CRM product company - and learned how large buyers think from the inside at Amazon and Meta.
My consulting approach is practical, focused, and built around your business - not someone else’s playbook.


Who I Work With
I work with European software startups and scaleups that:
- Are founder-led or building their first sales team
- Want more consistency and predictability in sales
- Are transitioning from ad-hoc deals to a repeatable process
- Need outside B2B expertise to avoid trial-and-error
What I Do
I help you design and implement a B2B sales process that fits your company stage and team - focused on results, not generic advice.
Depending on your needs, I offer:
- B2B Sales introduction for startups – Train founders or early hires in real-world B2B selling
- Sales process audits – Identify bottlenecks and fix what’s not converting
- Sales enablement – Tools, templates, workflows that support revenue
- Coaching – Ongoing support to help you close deals with confidence


How We Work Together
1. Free Discovery Call
A short conversation to understand your current setup and goals
2. Initial Sprint
We run a focused audit or sales training session
3. Implementation
Together we build or refine your sales process and tools
4. Ongoing Support (Optional)
Coaching sessions or regular check-ins as you grow